Standards
We aim to align the website with WCAG 2.2 Level AA for perceivable, operable, understandable, and robust access.
Accessibility
Website accessibility
We want every shopper to be able to browse, order and manage an account with Potato Mart, whatever device or assistive technology they use. This page says what we do, what we cannot yet promise, and how to reach us when something is in the way.
What we do
Eight practices we hold the website to, from the standard we aim for down to how a form tells you something needs attention.
Keyboard access
Core shopping, account, checkout, menu, language, and support flows are intended to work with a keyboard.
Screen readers
Pages use semantic landmarks, headings, labels, alt text, and status messages so assistive technology can understand the interface.
Readable design
We design for adequate contrast, visible focus states, responsive layouts, and text that does not rely on colour alone.
Reduced motion
Motion is limited and should respect reduced-motion preferences where animation is used.
Forms and errors
Forms are designed with labels, clear validation messages, and recovery paths when information needs attention.
Images and media
Meaningful images should include useful alternative text, while decorative images should be ignored by assistive technology.
Responsive access
Layouts are tested for common mobile and desktop sizes so content remains readable without overlap.
Known limitations
Being honest about the edges helps you plan around them.
- Some product images are supplied by third parties and may not always include ideal descriptive text.
- Older campaign media or external social platforms may not meet the same accessibility standard as the Potato Mart website.
- If a payment or identity step is provided by a third-party service, its accessibility controls may differ from ours.
Accessibility support
If you find an accessibility barrier, contact us and include the page URL, device, browser, assistive technology, and the issue encountered.
Email info@potatomart.com.au or call 0405 715 570 if you need help using the website or need information in another format.
Phone hours: Mon-Fri 9am-5pm, Sat & Sun 11am-6pm.